Behind the Scenes

Howard Flex

Date

06.14.21

Category

,

Written by

yuki o

Precise geometric lines and numbers on a corrugated surface.

The goal of this mural and signage was to attract the attention of potential tenants for a utilitarian building that could be built to suit. We wanted to create a design bold enough to draw attention without overshadowing the building itself, which can be a delicate dance. The address and unit numbers have to be legible while simultaneously blending with the design.

Our greatest technical challenge with this project was to maintain the accuracy of the sharp diagonal lines over the deep corrugations in the metal walls.

Projectors and chalk lines got us started, but the final product required a tremendous amount of physical stamina and attention to detail. For our finished design, we created floating three-dimensional jewels with vibrant colors on every facet.