The honey bee became our metaphor for the Axis Group ability to work together for the common good of a community. The honeycomb provided strong geometric pattern and the magnolia trees and Florida sunsets brought the color palette. We married our love of flat design and typography with the volumetric focal point of the pollinating bees to strike a beautifully balanced piece as colorful as it is inspirational.
The challenge was showing the automotive aspect of the business without looking like an advertisement. To achieve this we created a hierarchy of information by making the gator and typography the focal point and used the grill of a classic Chevy in muted colors to create the background texture.
For Amigos, we updated the traditional sugar skulls with bright florals and botanical motifs and geometric patterns. We freshened up the palette using coral and yellows mixed with lilac and soft blues.